Elleard Heffern Fine Jewelers is a third generation family business. For more than 100 years, we have prided ourselves on our high quality jewelry, specialized staff, and the personalized attention we give our clients. Our tradition of serving St. Louis since 1913 represents the trust that our clients and their families have in us. The most important attribute any fine jeweler possesses is its reputation, and we recognize the value of long-term client relationships. With this in mind, we have always stood behind the jewelry we sell and continue to do so today.

Our Jewelry

We specialize in beautifully crafted 18-karat gold, platinum and sterling silver jewelry set with fine gemstones, cultured pearls and spectacular diamonds. These pieces are created by many of the world's most recognized and sought-after designers. Our signature collection includes jewels that are uniquely ours, and we are known as St. Louis’ foremost authority on estate jewelry.

Our collection of bridal jewelry is unmatched anywhere in St. Louis. The high quality designer lines we feature are the looks that today’s brides desire and include some of the most recognized and distinguished in the world, each with a definitive style. A range of high quality, competitively priced diamonds is available at your request for stone-to-stone comparisons. Fine estate and vintage rings offer yet another option to the bridal couple. Our gents’ rings include both the traditional and fashion-forward.

Our Pricing Standard

At Elleard Heffern, we maintain a strict and ethical pricing standard. Our prices are never marked up to be marked down, thereby eliminating the pressures of negotiating. The price stated on the tag is the same fair price and genuine value offered to every customer. We invite you to shop and compare. You will find that our prices are always below the manufacturer’s suggested retail price.

Our staff does not work on commission, so there is never any pressure to purchase a more expensive piece than the one you desire.

The Shopping Experience

Our store expresses the contemporary elegance and quiet luxury that today’s fine jewelry buyers desire. You may find our private salon to be the most comfortable place to talk, or perhaps you prefer working over a sales associate’s desk. Pulling a chair up to one of our cases might be more your style. However you choose to shop with us, your experience at Elleard Heffern will be informative, fun and exciting.

Our Expertise

Our credentials are the best in town. On staff are two AGS certified gemologist appraisers and two graduate gemologists from the GIA.

Elleard Heffern Fine Jewelers is a member of the prestigious American Gem Society (AGS), a national professional organization dedicated to ethics, knowledge and consumer protection. We are proud to be a charter member of the AGS, which was founded in 1934, and the first AGS Certified Gem Lab in St. Louis. We are also members of the Jewelers of America, Jewelers Vigilance Committee, Gemological Institute of America (GIA), and the Clayton Chamber of Commerce.

About AGS and GIA

Membership in the American Gem Society can only be obtained by jewelers who subscribe to the most ethical, trustworthy, and highest educational standards in the industry. Our jewelers have consistently met the most stringent requirements in gemological knowledge, so the consumer is guaranteed to be in expert hands. Each Elleard Heffern Certified Gemologist Appraiser is required to pass comprehensive exams annually, in order to ensure that they are up-to-date on the latest industry findings.